Three Crucial Keys To Understand Web Design Portfolios

Prospective web designers should and undoubtedly will have a portfolio of past work for you to evaluate. The portfolio will probably be very colorful and pretty, and will showcase the snazziest pieces of work that designer or web design company has produced.

Don’t make the mistake of getting distracted like a kitten glimpsing a shiny object: a good portfolio absolutely must demonstrate more than visual flair. Here are three things you should look for when evaluating a design portfolio.

Technical Ability

Web design is more than just making a website aesthetically pleasing. There is a development aspect that is crucial, and it requires a breadth of technical ability. Meeting your site’s and your user’s needs may require applications or plug-ins. There will most likely be database integration needed to serve content and conduct sales. And of course there are always new browser capabilities, ensuring that web designers need to stay current on new technologies.

How does your prospective designer demonstrate technical ability? They should clearly indicate programming and scripting languages used, applications and databases used, and other “under the hood” information. If they do not do so in their portfolio, you need to ask them during the interview.

Marketing Capability

The main point of a website is to provide information. For businesses, that information should lead to sales. Your web design shop should be able to interpret your business goals into solid marketing techniques for your website. This can include visual design elements, integration of social media, video and the like as well as underlying factors like search engine optimization.

All of these and more play a part in the marketing being done by your site. A designer should be able to report gains made in search ranking, increases in online conversions, and other market data to demonstrate their marketing capability.


This one seems obvious, but a few pretty looking websites does not equal a high level of experience. Your prospective web design company’s portfolio should reflect a wide range of experience with clients of varying sizes. A multi-million dollar company isn’t going to hire a designer who did the website for his mom’s flower shop and calls himself a design firm. Look carefully at the sites in the portfolio: how big are the other client companies? How large are their sites? Are the sites still up, and how are they doing?

Things Every Newbie Web Designer Should Know

So, you just started your work journey as a newbie web designer?

Web designers encounter to build visual experience on the web. There are lots of features of developing a website design. So, it may be difficult for a newbie web designer to get familiar with all those aspects. To start web designer career is not that easy. Both newbie web designer and experienced Website designer should play different roles and be skilful to build effective and usable website layout. The most significant web design lessons come from work experience. Here, learning is the key process and learning from mistakes makes you proficient.

Every profession has its own ups and downs, also the rules that everyone denies with. Also, there are lots of things you must know about web design career if you are seriously planning for it. You can discover the list of things you wish to know as a website designer that takes your job smoothly. To make your path easy, here are 10 things every newbie web designer should know:

Clients are hard to deal with

Not every client, but most of them will keep you in stress and you may feel unhappy to hear from them again instantly. They give you money and let you turn their goal in life. Mostly you should tackle the situation and should work on the project you are not completely happy with.

In addition, not signing a proper contract may give you headaches as clients try to may you work more without any charge. So, you should get a good contract signed by both you and your clients before starting the work. Do not ignore this part.

Optimize Web Graphics for better page load times

Learn to optimise your website graphics by picking an appropriate format and make it small as possible. With the advancement of the mobile device technologies that may not have the speed as broadband, slow load websites will annoy the users. So, choose the proper file format with the images that have incredible colours are saved as GIF and PNG whereas, the image with enduring colours as photographs are saved as JPEG.

Also, you can find lots of tools that help you optimise your images and reduce the file size. With a limited number of images use the images smartly, decreasing the file size, then you can expressively cut down the response time of the website and progress your overall website performance.

Get out there and make a name for yourself

It may sound awful if web designer goes to interview with no portfolio. Looking at the empty portfolio nobody wants to work with you. Do not think about getting hired and making portfolio as nobody may be hired. Remember, you are competing with people with strong skills by working many hours for clients and have a portfolio full of good projects and reliable testimonials.

Yes, working for free may be hard, but if give you something worthy that is an experience. After an adequate experience and fill up your portfolio with bigger projects, you can apply for the job. So, it is totally your responsibility to make a name and brand for yourself and do not think about making good money until you work hard.